The pitfalls of PR and making it work for you!

Businesses know that there are benefits to PR but with so many other priorities it’s inevitable that it continues to end up at the bottom of a very long to-do list.

Sound familiar?

Rather than tackling the marketing mix head-on, Lindsey Davies, Director from Open Communications, will explain how to embrace PR and get best value from breaking the tactics down into smaller bite-sized chunks.

Instead of becoming overwhelmed by the thought of drafting press releases, engaging with the media, managing social media channels and creating compelling content, Lindsey will share some hints and tips to show that little and often is better than not at all.

The session will cover:

• What is PR and how does it differ to advertising
• PR tactics and when to use them
• Creating a plan that will work for your business
• Putting the plan into practice
• Setting realistic targets
• How to measure success
• What it will cost

Pen and paper at the ready, register for this session if you want to create a simple but effective PR campaign for your business that will give you the tools you need to share your story with the right audience, in the right place and at the right time.