Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics
- Do you have a standard knowledge of marketing techniques but want to take it to the next level?
• Are you already running digital marketing campaigns but want to understand how best to analyse the results?
• Do you want to better understand the power of web analytic platforms such as Google Analytics?
• Do you want to challenge your agency and make sure you are asking them the right questions?
• Are you under pressure to justify your digital marketing expenditure or want to put together a business case for increased budget – and looking for stats to illustrate your impact?
As part of Leeds Business Week, jrc.agency presents a 1.5-hour free taster session for ‘Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics’.
Normally a full day paid masterclass, this taster session condenses some of the best practice advice and includes some practical exploration of real-life analytics accounts to give an overview of how to increase your digital ROI using analytics.
Led by digital strategist, Jonny Ross (one of Yorkshire Business Insider’s ’42 under 42’), this session will help you explore and understand different ways of tracking website and campaign progress, whilst incorporating the use of analytical tools to measure success. If you already run marketing campaigns and want to focus in on improving your results, this session is ideal for you.
By the end of the session, you will:
- Understand how to measure website performance and use results to spot new business opportunities
- Go away with a list of practical easy-to-use tips and tricks that can help you achieve the best results.
*THIS COURSE IS SUITABLE FOR BEGINNERS AND INTERMEDIATE USERS WHO WANT A REFRESHER OR TO DEEPEN THEIR KNOWLEDGE.
We recommend beginners sign up for (and/or have a look inside) a Google Analytics account before attending the workshop, in order to get the most out of it.*
10:00 - 12:00
Leeds City College
Printworks Campus Hunslet Road Leeds LS10 1JY