Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics (Intermediate)

Learn the vital techniques you need to take your digital marketing strategy to the next level!

• Do you have a standard knowledge of marketing techniques but want to take it to the next level?
• Are you already running digital marketing campaigns but want to understand how best to analyse the results?
• Do you want to better understand the power of web analytic platforms such as Google Analytics – and how to extract and report on relevant data?
• Do you want to challenge your agency and make sure you are asking them the right questions?
• Are you under pressure to justify your digital marketing expenditure or want to put together a business case for increased budget – and looking for stats to illustrate your impact?

Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this one-day digital marketing masterclass covers techniques for monitoring and measuring the success of digital marketing campaigns, exploring essential tools like Google Analytics and how they can be used for optimising campaigns.

If you already have a strategy but want to focus in on reporting and improving your results, then this new course is for you.

Course contents
Whether B2B or B2C, it is essential to understand the results of your digital marketing campaigns. Designed for delegates with an intermediate understanding of marketing, this masterclass looks at ways of tracking campaign progress, whilst incorporating the use of analytical tools to measure their success.

As well as covering the ins and outs of Google Analytics, you will explore some of the more popular marketing tools – and some you may have never heard of – and how they can be used effectively to spot new opportunities for your business.
Expect a variety of takeaway tips and tricks that are easy to implement and can help you achieve the best results.

This course gives practical tips and advice on how to:
• Use web analytics to better understand campaign results
• Monitor and evaluate the success of digital marketing campaigns
• Choose key metrics and avoid spending hours trying to understand them
• Ask the right questions and challenge your agency
• Illustrate and report on the impact and ROI of your digital campaigns
By the end of the course, delegates will:
• Understand how to strategically and effectively use Google Analytics, as well as a variety of other digital marketing tools
• Understand how to measure website performance and use results to spot new business opportunities
• Be able to use web analytic tools to understand in which areas budget can be focused
• Go away with a list of useful digital marketing tips and tricks that they can implement straight away in their business

PLEASE NOTE: THIS EVENT IS A PAID FOR EVENT. After signing up, jrcagency will be in touch with more information!




09:30 - 16:30

Inigo Business Centre

Vicarage Chambers 9 Park Square East Leeds LS1 2LH

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