Google never forgets: Brand reputation in the digital age

Every brand has a presence on search engines, whether they like it or not, and thousands of people are searching for them every month. Yet the results that appear can be extremely damaging, with old issues often appearing prominently.

Using our proprietary search reputation software, GCore, our research reveals that even FTSE100 companies are suffering in this area, with negative headlines from years ago still haunting these top brands.

So how does a brand thrive in this environment?

This event will outline the impact of negative search results on the bottom line, what influences these search results and the integrated communications strategy required for success.