As we return to work and put in place our plans for the final quarter of the year, we also look ahead towards the business events that are taking place across the region.

Bringing together the professional community from Yorkshire and beyond, Leeds Business Week (LBW) which takes place from 9th – 13th October, will see thousands of participants descend upon the city to participate in hundreds of events and attend an array of interesting and insightful seminars.

With a host of leading entrepreneurs ready and willing to impart their expertise and advice on an array of subjects, LBW is once again set to be one of the biggest week-long celebrations of enterprise in the UK.


Easy, effective and high-impact

Some might say that the title describes the YM but we are actually referring to the latest sponsor of LBW, 8 Outdoor. As well as participating in Buy Yorkshire and Leeds Digital Festival,the business has signed-up and will feature during events throughout the week to showcase how its digital screens are easy, effective and high-impact.

As the UK’s fastest growing digital Out of Home (OOH) media owner, with a number of high-quality digital outdoor billboards situated across major cities throughout the Northern region, 8 Outdoor is used to turning heads but understands that relationships are the best way to do business.

Head of National and Regional Sales, Fiona Ravlic, explains why now is the right time to put Out of Home (OOH) advertising firmly in the spotlight.

She comments: “When we launched 8 Outdoor in 2015, Leeds stood out as a real powerhouse for business, which is what attracted us to the city. Yorkshire has a fantastic infrastructure and organisations across the region have absolutely embraced Digital OOH which has led to us working with some great clients.

“We are now in a position to extend the portfolio of brands that we work with and we want to use LBW to showcase how easy it is for advertisers of any size to create, develop and buy an ad on one or more digital billboards.

“It’s no longer about static images but more about engagement. Take for example our full motion screen in Leeds next to Trinity Shopping Centre, it has been a huge success and has used some fantastic full motion assets.”

Making the most of every opportunity

As a leading digital company that has embraced the YM and all that it offers members, Fiona provides her insight into why attending events such as LBW is so important to the business and its continuous growth.

She adds: “As Leeds Business Week is an integral part of the business calendar we felt it was an obvious opportunity for us to meet with ambitious companies that want to build relationships and learn more about how digital businesses, just like us, are changing the future for brands.

“After participating in Leeds Business Week and Leeds Digital Festival we recognised the benefits and wanted to extend our network of contacts further. We realise that relationships are integral not just to the way that people do business in Yorkshire but also the North. We are very much looking forward to meeting with more decision-makers from across the Leeds business community and further afield.”

A little more about 8 Outdoors

8 Outdoors has five digital screens throughout Leeds including its popular full motion screen next to Leeds Trinity Shopping Centre, two screens on Leeds York Rd, Wortley and Armley Road.

Working with clients including Leeds City Council, Victoria Gate Shopping Centre and Victoria Quarter, Leeds Bradford Airport, Leeds 2023 Bid for European Capital of Culture, First Direct Arena and Leeds Trialthon, it is changing the way that brands communicate with consumers across the North. For details about 8 Outdoor, visit: http://www.8outdoor.com/.

A schedule of events

Encouraging businesses to get together more, here at the YM we host a full programme of events, which run throughout the year. These include our regular drinks evenings, which take place across Yorkshire, and Buy Yorkshire 2018. For more details, click here.

For more information about Leeds Business Week, or to register your place on the events and seminars, visit: www.leedsbizweek.com.