The Secrets of Writing a Winning Awards Entry

If writing a winning award entry is an art, not a science, is there a way to figure out the formula? This session will draw on Louise Turner’s more than a decade of experience of writing winning award entries to give you the inside track on how to create that extra edge.
Is there such a thing as secret marks that no awards organiser writes down in their criteria for you to see? What place do stories have in positioning an entry at the front of the field? And how can you figure out whether your business is genuinely award-winning, or whether putting together an entry will just be an expensive waste of time?
Louise has written winning international, national and regional awards entries, created a set of awards, judged awards, written guides to winning awards, and trained communications teams from all over the UK on how to win them. Awards Writers is also a member of the Independent Awards Standards Council, set up to ensure more transparency and quality in the awards industry.

She will share her insider secrets to put you in pole position for the next time you want to write an award entry. You’ll even hear about how to judge when not to enter an award.