Viral Content – Understanding Consumer Behaviours
The psychology behind viral content
Content Marketing is BIG. 2016 research indicated that 66% of UK marketers planning to increase budgets* But how can we get a better understanding of what content is most effective? Attend this session to understand some of the latest consumer psychology research insights into why people share content online.
Look at what factors influence likelihood to share and offering practical tips on how to use these insights to help make your content marketing more effective.
*Joe Pulizzi, Content Marketing in the UK, 2016 – Benchmarks, Budgets and Trends, http://contentmarketinginstitute.com
12:00 - 12:45
2 Infirmary St, Leeds LS1 2JP